In a historic milestone for Latin America’s crypto landscape, Brazil fintech giant Méliuz has officially become Brazil’s first publicly traded Bitcoin treasury company following overwhelming shareholder approval. This bold move marks a strategic shift as Méliuz integrates Bitcoin deeply into its business model, aiming to maximize Bitcoin holdings per share rather than merely using it as a hedge.
Méliuz’s Bitcoin Accumulation Strategy
On May 15, 2025, Méliuz announced the purchase of 274.52 Bitcoin (BTC) at an average price of approximately $103,604 per BTC, adding roughly $28.4 million worth of Bitcoin to its existing holdings. This brings Méliuz’s total Bitcoin stash to 320.3 BTC, valued at over $33 million.
The Brazil fintech had initially entered the Bitcoin market on March 6, 2025, acquiring 45.73 BTC. Since then, the company’s Bitcoin yield has impressively reached 600%, reflecting strong market confidence and strategic timing.
Transforming Business Purposes Around Bitcoin
Israel Salmen, Méliuz’s Executive Chairman, shared on social media:
“Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.”
Unlike traditional companies that hold Bitcoin as a mere inflation hedge or currency devaluation safeguard, Méliuz has repositioned its core purpose to maximize Bitcoin holdings per share, signalling a long-term commitment to Bitcoin as a fundamental asset.
The company plans to continue accumulating Bitcoin in an “accretive way” for shareholders, utilizing various financial instruments to optimize its Bitcoin exposure.
Market Impact and Industry Context
- Méliuz’s stock (CASH3.SA) has surged over 117% since its first Bitcoin purchase announcement in March, making it one of the best-performing stocks on the Brasil Bolsa Balcão.
- The company’s market capitalization now exceeds 727.9 million Brazilian real (approximately $128 million).
- Méliuz serves over 30 million users in Brazil, primarily through its popular cashback program, positioning it as a major fintech player.
- While Méliuz leads as Brazil’s first Bitcoin treasury company, Latin America’s largest Bitcoin holder remains MercadoLibre, which holds over 570 BTC valued at $59.2 million.
What This Means for Pakistani Crypto Investors
Méliuz’s transformation highlights a growing trend of mainstream companies adopting Bitcoin as a core treasury asset, reflecting increasing institutional confidence in cryptocurrency. For Pakistani investors, this development underscores:
- The potential benefits of integrating Bitcoin into corporate strategies beyond simple hedging.
- The rising acceptance of Bitcoin in emerging markets and fintech sectors.
- Opportunities to explore Bitcoin investments aligned with long-term growth and institutional adoption.
How Crypto.pk Can Help You
At Crypto.pk, we bring you the latest insights on global crypto trends and their implications for Pakistani investors:
- Market Updates: Stay informed about institutional Bitcoin adoption worldwide.
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